SaaS Platform for Online Academy

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About The Client

Our client is a leading and SaaS Platform service provider based in the India. The client provides unified SaaS platform for Edu-pruners to boost coaching and training business .
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Business Challenge

The client wanted to generate leads in India & Globally as they did not have a physical presence and sales teams in every region. They needed assistance in connecting with the key decision-makers and influencers in the industry to mark their footsteps in the Indian market & globally. They wanted to outsource their lead generation function to someone who had the market knowledge & Lead Generation expert as well presence in India.

Client Expectations

The client wanted to target the relevant decision-makers Founder's Co-Founders Directors Vice President in the Ed-Tech & E-Learning industry, and then build a sales pipeline, nurture and take them to closure. This could lay a steppingstone for their delivery centre in India

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What We Provided them ?

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B2B Lead Generation & Appointments​

Confirmation on Target Audience -> Locked Industries -> Locked Employee Size -> Locked Job titles & Department? -> Data Generation by LeadoConnect -> Email Campaign -> Inbound Leads Funnel

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Social Media Marketing​

Within eleven months, the LeadoConnect team increased the website’s organic sessions by 111%. Along with sessions, LeadoConnect also observed an improvement in visits from existing and new users.

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Google AdWords Marketing​

In a span of eleven months, with combined efforts from team Leadoconnect we were able to rank 800 keywords in the top 10 positions.

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On-Page Optimization

On-page SEO helps search engines analyses your website so that they can rank for the relevant search queries. As a result, the LeadoConnect team suggested multiple on-page SEO changes, which helped improve the overall SEO health score of the website. Changes like title tags, header tags, content, internal linking, canonicalization, image optimization, and breadcrumbs etc. were also implemented.

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OFF-Page SEO

LeadoConnect In the past, many used “off-page SEO” and ” link building” interchangeably, but in reality, there are many off-page SEO tactics for brand building, citation building, content marketing, social media, and more.

How Did We Achieve These Results?

Focused SQL approach to convert high-value leads into clients. These include generating valuable leads by targeting appropriate pool of audience, dealing with decision makers those who are reluctant to any change, and developing right set of RTB’s for your buisness

Apart from the CSR & SSR, several technical fixes such as Mobile Friendly Web Pages, Schemas, Core Web Vitals, Sitemap optimisation, and Inventory Correction were performed. These implementations ensured our overall technical SEO health score improved, which helped Google crawl, index, and rank the web page higher on SERPs.
Content is one of the most crucial aspects of any SEO campaign. We at Infidigit believe in adding content that is relevant to the buyer persona and E-A-T compliant. However, we did not stop there as we further aspired to target featured snippets. To achieve this, dynamic price tables and FAQs were implemented to further increase our chances of featuring.
On-page SEO helps search engines analyse your website so that they can rank for the relevant search queries. As a result, the Infidigit team suggested multiple on-page SEO changes, which helped improve the overall SEO health score of the website. Changes like title tags, header tags, content, internal linking, canonicalisation, image optimisation, and breadcrumbs etc. were also implemented.
Off-page optimization helps build a website’s recognition and domain authority. For Spinny, Off-page activity consisted of backlink audit, building high-quality backlinks from external websites, along with disavowing file analysis and update to increase the website’s crawling, backlinks, and Domain authority.