India's leading Mental Health Organization B2B & B2C

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About The Client

Children of all ages face challenges in adaptation. These may be related to behavior and/or learning. We help you or your children help grow in face of these challenges. Child Psychologists, School Counsellors, Career Counselors and Special Educators draw on their individual expertise and that of the organization in delivering to you professional, goal-oriented services and programs.

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Business Challenge

The client wanted to generate leads in India as they did not have a physical presence and sales teams in every region. They needed assistance in connecting with the key decision-makers and influencers in the K-12 Education Industry to mark their footsteps in the Indian market. They wanted to outsource their lead generation function to someone who had the market knowledge and presence in India.

Client Expectations

The client wanted to target the relevant decision-makers Principal’s & Directors in the Ed-Tech market, build a sales pipeline, nurture and take them to closure. This could lay a steppingstone for their delivery center in India through B2B lead generation and appointments & Digital Marketing

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What We Provided them ?

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B2B Lead Generation & Appointments​

Confirmation on Target Audience -> Locked Industries -> Locked Employee Size -> Locked Job titles & Department? -> Data Generation by LeadoConnect -> Email Campaign -> Inbound Leads Funnel

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Social Media Marketing​

Within eleven months, the LeadoConnect team increased the website’s organic sessions by 111%. Along with sessions, LeadoConnect also observed an improvement in visits from existing and new users.

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Google AdWords Marketing​

On-page SEO helps search engines analyses your website so that they can rank for the relevant search queries. As a result, the LeadoConnect team suggested multiple on-page SEO changes, which helped improve the overall SEO health score of the website. Changes like title tags, header tags, content, internal linking, canonicalization, image optimization, and breadcrumbs etc. were also implemented

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On-Page Optimization

LeadoConnect In the past, many used “off-page SEO” and ” link building” interchangeably, but in reality, there are many off-page SEO tactics for brand building, citation building, content marketing, social media, and more.

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On-Page Optimization

LeadoConnect In the past, many used “off-page SEO” and ” link building” interchangeably, but in reality, there are many off-page SEO tactics for brand building, citation building, content marketing, social media, and more.

How Did We Achieve These Results?

Focused SQL approach to convert high-value leads into clients. These include generating valuable leads by targeting appropriate pool of audience of K12, dealing with decision makers like School Principal’s Directors & Management Team those who are reluctant to any change, and developing right set of RTB’s for your business.

We have run the campaign through Facebook and Instagram and boost their B2C leads. also increased they organic reach with our strategic social media campaign

This online marketing strategy uses services such as Google Ads to promote businesses through advertisements that appear on search engine results page. Companies can pay to have their specific text ads appear whenever customers search for a designated term on Google. We successfully ran paid ad’s through google display ads.