People might be aware of your brand, but awareness alone does not convert the audience into customers. This is when B2B lead generation experts step in to curate content for every stage of the customer journey, right from their first visit to your website, to determine whether engaging with your business is worthwhile.
The B2B lead generation funnel demonstrates how audiences find, research, and examine content influencing their buying decisions. It provides an overview of the customer journey before making a decision to convert or not. In this article, we go through the 5 stages of the B2B lead generation funnel and how you can increase conversion rates at every stage.
5 Stages of B2B Lead Generation Funnel
Stage 1: Discovery
The first stage of the B2B lead general funnel is the discovery stage. This is the first time a prospect comes across your name while looking for a solution to their pain points. Now, the core focus of B2B lead generation services in Mumbai at this stage is to increase the funnel’s input to a greater sales output and make lead generation sources available at the initial stage. The most effective approach is using a mix of different channels like email marketing, SEO, PPC, social media ads, etc.
Stage 2: Interest
Many of the audience will be in the interest stage, but only a small portion will continue going down the funnel. To drive more visitors through this stage, you need your website to provide valuable and relevant data. Check the pages that visitors land when they first visit your website and understand what makes them explore your company, allowing you to focus on those pages, and they are optimized for conversions. Moreover, at this stage, avoid using jargon and marketing language; instead, use a clear and concise tone in the content that actually offers value to visitors. At the interest stage, the goal is to establish credibility. Tor drives visitors through this B2B funnel to publish informative blogs, landing pages with high-quality photos for your products and services, or original research that positions you as an industry leader.
Stage 3: Assessment Stage
At this stage, you have very little control as semi-interested prospects perform research on your company. Your organization will be compared to competitors, and based on their research, they will know how much they want to engage with the company. So, ensure your reviews on platforms like LinkedIn, Google, and others are positive in order to build a credible reputation.
Stage 4: Confirmation Stage
The confirmation stage is where the prospects have your attention after they have conducted research and are looking for the latest information. At this stage, the material can be sales-oriented with case studies showing how your products and services work. It is crucial to be transparent and honest with customer expectations.
Stage 5: Conversions
Customers have reached the bottom of the B2B funnel; at this stage, ensuring that the conversion is quick and simple is crucial. For this, make sure your contact page is easily accessible along with the sidebar contact form so a visitor can easily convert to a customer without going to another page. It also implies that your customer will regularly engage, so publish high-quality content to maintain client confidence and interest.
With the right strategies and tools, you can create a funnel that converts prospects into customers. LeadoConnect is a renowned B2B lead generation company in Mumbai specializing in helping customers with high-quality data, sales campaigns, and more qualified lead opportunities. Let’s collaborate on proven strategies tailored to elevate your B2B leads and drive lasting success.
